Creating a pleasant envirnoment will boost your customer visiting experience. Compared to any other sense, smell is the most powerful trigger of memories and emotions. Therefore, if you want your customers to remember you, invest in a memorable enviroment! Scents can also be used to create different themes or to communicate seasonal messages, like the arrival of your summer collection. Remember that the possibilities of different theme creations with scents are only limited by your imagination.

Because scent is such a powerful way of communication, companies have started to look for their own brand scents. A signature scent is the perfect way to make sure your customers remember you. The fact that over 65% of people can recognize a scent after a year and only half of people remember a visual object after 3 months shows that scents are a powerful tool in creating long lasting brand images. A unique brand scent is also something your customers can only experience in interaction with your brand.

Scent is not just something people remember well, it's also something people act on. Research tells us that consumers are more likely to purchase a product they can smell than one they can't. With today's vacuum packed products, consumers can't smell what they are buying. When a scent is picked up by the nose, it automatically asks the brain if we wants this. This is also the reason why it's so hard to go past a bakery store without buying something.