21.03.2010

Scent Marketing 101 Video

Hungry Beast - Scent Marketing. Can you sell people products through the power of smell?? Presenter: Marc Fennell Seg Producer: Marc Fennell & Nick Hayden
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17.03.2010

Promoting flavors

To re-launch Fonterra’s Connoisseur Gourmet Yoghurt brand, OMD Melbourne sought “extraordinary” media environments to entice consumers to trial the product and drive sales. The campaign aimed to reintroduce consumers, mainly young people and families, to the yoghurt range which has been reformulated since its launch in 2003.
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03.03.2010

Scent of success

Here is the sweet-smelling anatomy of one of Delhi’s upmarket malls, Select City, which even the most frequent of visitors may have missed to observe. Depending on where you enter the mall, the smell of right-out-of-the-oven-cookies, freshly brewed coffee or of caramalised pear will make you crave for these treats.
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17.01.2010

Short video on scent marketing

What is scent marketing? Maureen Morrin, a marketing professor from Rutgers School of Business, to discuss the connection between scent and spending. Watch the video..

14.12.2009

Does scent enhance consumer product memories?

It may seem odd to add scent to products like sewing thread, automobile tires, and tennis balls, as some companies have done. But a new study in the Journal of Consumer Research says scent helps consumers remember product information.
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10.12.2009

Ideair's new research tools ready for implementation

We have always believed that by doing our own research with our customers we can achieve the best results. We don't want to rely on other companies studies since we can never be sure what technology, scents or measurements have been used to get those results. We have now completed the testing of our new study tools, both scent diffusion and measurement and they are ready for some serious action.

09.12.2009

Scents make people stay longer

If you haven't noticed, most of the swankier casinos in the Bay Area, Reno/Tahoe and Las Vegas all smell the same: The scent is both oral and fruity, somewhere between grapefruit and coconut, guava and hibiscus.
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20.11.2009

Las Vegas signature scent unveiled

At last Las Vegas has gotten its own signature scent designed by Christophe Laudamiel. This scent was first shown at Scent World 2009. If you want to see how Las Vegas smells like, come and visit us, we have the scent here! More on this story..

26.10.2009

Clean Smells Promote Moral Behavior, Study Suggests

People are unconsciously fairer and more generous when they are in clean-smelling environments, according to a soon-to-be published study led by a Brigham Young University professor.The research found a dramatic improvement in ethical behavior with just a few spritzes of citrus-scented Windex. More on this story..

20.10.2009

World's larges scented billboard

Outdoor billboards haven't seen much new since they integrated moving picture into them. Now with the possibility to work with scents, outdoor advertisment companies can offer much deeper marketing to their customers. Call or visit us to see what kind of boost we can offer for your outdoor campaigns! More on this story..