Unilever
Ideair was called in to create an innovative marketing campaign to show consumers how good Unilever's new laundry detergent smells like. We created a scented shelf wobbler so consumers don't have to guess what the new fragrance is like. The scented wobbler was a very effective tool to also draw customers attention towards Unilever's laundry products.
When 8/10 consumer pick a laundry detergent after smelling them, it's clearly important to be able show the customer what their clean clothes are going to smell like. By smelling the scented wobbler, consumers can really get a feeling how their clothes are going to smell after they are washed.
Baileys irish cream
Almost everyone knows this brand, but how do you get people in bars and night clubs to order it when there's so much to choose from? Traditional visual marketing efforts in bars and night clubs are so common that people don't even see them anymore. Baileys has a unique scent to it and more or less everyone who has drunk Baileys recognizes it. We created a scented Baileys promotion that stands on the bar counter. This way when people are waiting to order drinks, they feel the scent of Baileys and at the same time see the visual campaign which confirms them of the scent.
The results of the study showed that visual advertisement with scent was about six times more effective than visual advertisement without a scent.
Hufvudstadsbladet
This case started when Finland's biggest newspaper for the Finnish-Swedish population (circulation 55000), wanted to give something extra to their readers. To celebrate the Mother's Day in May 2009, we made the whole newspaper's cover to scent like a rose. Our task was to come up with a technique to scent the paper so that the scent would be active (not encapsulated). Active scenting was the best solution because, that way no customer activation was needed.
We were one of the first ones to ever make an active newspaper scenting this big. The technology and application methods have a patent pending. Our goal is to make this technology, a creative product for printing houses in the near future.
Paroc
Ideair was consulted to bring life into newly built houses. The problem with selling newly built houses is that there is no natural scent in the house. The house doesn't feel like a home if it doesn't have a homely feeling. We used a scent of fresh linen in the bedrooms and that of a fine cedar wood in the living room. Not only did it cover the scent of plastic and newly painted walls, it also made the house more desirable thanks to the exclusiveness of the scents.
Coctail bar & lounge A21
A wonderful cocktail lounge bar in the heart of Helsinki. A21 was chosen as world's best bar by Worldbestbars.com (3,6 million visitors). We designed a scent environment that would communicate well with the bar's interior. Scents used in the bar are changed according to season.
Kämp Galleria
One of Finland's top shopping centers wanted to give more life to the center and improve their customers shopping experience. First we launched a spring scent campaign for the center's 10th anniversary week in June 2009. The smell of spring in the entrances of the mall was mesmerizing and worked very well with the cherry blossom interior theme. Customers were sure that the plastic trees were the source of the lovely scent, which is exactly what we wanted them to believe. Now the center uses a scent calendar we designed with them where a new scent is introduced every third month.
Ideair Inc. Helsinki - Finland - Distribution wordwide