Signature scent

Creating a signature scent does not differ much from creation of a logo or corporate identity. They are there to communicate an image of a company. Color, sound and scent can all communicate how the company wants to be perceived. Whether it is trendy, conservative, innovative or ecological, all these can be communicated through scents. Scents are suitable for this because a smell can be recalled at a much higher accuracy for a much longer time than something you have seen.

Branding is everywhere and people get exposed to so many different brands everyday that it is hard to differentiate from others and that is why signature scents have become the new logo.

Fully tailored scents

Tailored design is never cheap, but only a few good things in life are. We offer a fully tailored scent which is made by some of the world's best fragrance designers so you can be sure you will receive the best results. This process starts by us making a fragrance brief with you. Together we discuss what you want to communicate with the scent, what would fit your brand identity and how you want to utilize the scent. Once we know what you are looking for and a bit about where you are heading to, we start our work with the fragrance designer. We translate your wishes and strategy so that the fragrance designer can come up with the best suiting signature scent for you. Once samples are created we present them to you and start refining the best ones. This process can take anywhere from 1-12 months, depending on where the scent is to be used and how much it needs refining.

Signature scent from library

Getting a signature scent does not need to be expensive. There are thousands of lovely scents that are still looking for a brand to connect with. A library signature scent can be good choice for someone who does not need a truly exclusive scent with multiple twists. This process is easier and shorter in time as well. But just as with the fully tailored scent, we need to do assess your needs and current branding in order to be able to suggest a brand scent for you. We often start by examining your industry and your company's existing marketing so that we can immediately start presenting you with ideas.

Case:

Brand scent

Problem:
How to get people spend more time in a retail environment, get rid of the mall odor and to communicate the brand, all at the same time. Did I also mention that they had a tight budget?
Solution:
This equation looked like it was a tough one to solve. The corporate identity was fresh, young and natural. This was a good sign, since fresh scents often work well in getting rid off mall odor. Since brand scenting was pretty new in the part of the world where this client is active, we decided to brand them with a fresh cut grass scent. It is a very familiar scent which gives a fresh feeling and gets people on a good mood each time they encounter it.
Result:
This implementation was a true success. The signature scent has also been implemented in their direct mail campaigns and they have created remarkable response rates. The results have been even better than we could imagine. The customer is happy, we are happy.