Ambient scenting

Whether you are the owner of a huge mall or run a small women’s clothing store, the retail environment is very important for you. If your customers do not like spending time in your environment they certainly won't be bringing any money to you either. A study made for IKEA by Professor Anja Stöhr from Dresden Business School showed that people clearly enjoy scented spaces. The study showed a 54% increase in dwelling time, a 7% growth in customer satisfactory and a 6% growth in sales when scents were added to the environment! What's the catch, you might ask. Why isn't everyone using scents if they are so powerful? For scents to work effectively you need to have the right fragrance and the right delivery system for it. If they are not correct, things might backfire.

We know that only one manufacturer cannot make scent systems and have fragrances that suit every environment and need. That is why we work with all the manufacturers that are best in their area and with fragrance designers around the world. By doing this, we can offer a solution for every space and need so you can concentrate on your core business while we make your environment pleasant.

Small scent areas

Creating an ambient scent environment for smaller areas can be done through many different ways. Even if your retail space is big in size, making smaller scent areas is not necessary a bad idea. In fact, we often suggest creating small scent areas in places where people pass by. This way the customer doesn't get anosmia, which means they get so used to the scent that they can't smell it anymore. For small space scenting we offer our clients dry air and oil nebulization systems. Dry air technology is great when space sizes are between 10-30m² while our small oil diffuser units can cover up to 60m².

Large scent areas

When we are talking about scenting large areas, we mean areas of 100-300m². For these areas we can supply multiple possibilities. Some machines work better in heavily ventilated areas while others work best in high spaces. Almost every space is different and there are many derivatives involved, which require the process to be made carefully. The key to success with scents is having the right technology and the right scent for the right space.

Scent via HVAC

If you want scent large areas like malls, big retail spaces or parking garages, we suggest hooking up our machines into your HVAC system. This way the scent mixes into a greater volume of air and becomes very subtle. Scents running through HVAC cover large spaces and if you want to e.g. get rid of unpleasant mall odor, this is an efficient way to do it. Most of the machines we offer have the option of HVAC hook up.

Case:

Coffee Bar

Problem:
How to get customers to choose your coffee bar in a mall environment with dozens of other options.
Solution:
As we know, when you get whiff of fresh baked apple pie or fresh brewed coffee, your mouth starts watering. The problem this coffee bar had was that with today's air tight coffee brewers and glass covered shelves, none of that whiff was reaching the potential customers. By installing a scent system at the entrance we made sure that people would notice them.
Result:
The scent system worked like a charm. It let people know what awaited them inside the store. Installing the scent at the entrance was optimal for many reasons; it tells potential customers what the place has to offer and when they walk out, it reminds them once again of the experience. This way the "scent image" of the place lasts longer in their memory.